Cervecera Del Centro, Costa Rica's biggest craft beer manufacturer wanted to relaunch their most iconic beers in the market with a new campaign that reflected their costarican spirit. So we created two different atmospheres for each one of them that could represent Costa Rica's wildlife: Tropical Rain Forest and Tropical Coral Reefs.
Client: Cervecera del Centro
Agency: Young & Rubicam Costa Rica
Creative and Art Direction: Rodrigo Ruiz
Final Graphic Arts: Rebeca Vargas